Tuesday, May 7, 2019
Compare and critically analyze the UK marketing strategies of Domino's Essay
Compare and critically analyze the UK marketing strategies of half masks pizza and pizza pie chanty - Essay ExampleThis paper will compare and critically analyse their business bearings will be made, followed by further comparisons and analyses of their marketing mix, marketing segmentation, and positioning in the UK market.The main priority for dominos Pizza is to provide cadencely and customer friendly service, which is reflected in its marketing objectives. For example, Dominos considered the judgment of conviction when customers place and receive pizza orders as a great opportunity to connect with their customers. To do this, Dominos offers their customers real time updates on order confirmation and delivery time to improve their delivery service. On the other hand, Pizza Huts main marketing objective is to engage with its customers by identifying their characteristics in order to provide them with relevant and timely offers. Moreover, Pizza Hut wishes to arise and retain its present customer base through the use of various promotion campaigns. Both Pizza Hut and Dominos Pizza as well as seek to build their brand names to live household names in the UK, objet dart also building customer loyalty through the supply of excellent and quality foods and quick service (Yohn, 2014).The basic product offered by Pizza Hut is dine experience, although they also provide food (Yohn, 2014 p1). The main product offering for Dominos Pizza is their food, while their excellent delivery services that promise pizza in 30 minutes flat also counts as part of the product offering. As a result, customers whose basic need is food may rattle on Dominos for a pizza or order for pizza from the comfort of their residence expecting unspoilt taste and hot pizza. The main difference between Pizza Hut and Dominos is that Pizza Hut is mainly concerned with the dining experience because they run a restaurant operation, unlike Dominos that mainly offers a home delivery service (Y ohn, 2014). With
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